Comments on: How To Market A Book About & To Baby Booomers http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/ Vancouver & Fraser Valley BC Video, Internet & Search Marketing Thu, 03 May 2012 12:24:43 +0000 hourly 1 By: Michael Barrett http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-71 Michael Barrett Wed, 31 Oct 2007 02:02:24 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-71 Hi Sherman, I just wanted to say thanks for your feedback and also to personally thank everybody who posted with such vibrant and applicable info. Thanks Beverly, Dotsie, Amy, Tamara and Travel Guy - cool suggestions and cool websites - all. This just furthers my belief that Boomers as a cohesive, informed group can change things dramatically for the better. You're all so smart and interesting and dynamic. But Sherman, this wouldn't be possible without your insight and the platform you are creating for incredible networking and exchange via your blogs... A thousand thanks Sahib... Your loyal subject, Michael Hi Sherman,

I just wanted to say thanks for your feedback and also to personally thank everybody who posted with such vibrant and applicable info.

Thanks Beverly, Dotsie, Amy, Tamara and Travel Guy – cool suggestions and cool websites – all.

This just furthers my belief that Boomers as a cohesive, informed group can change things dramatically for the better. You’re all so smart and interesting and dynamic.

But Sherman, this wouldn’t be possible without your insight and the platform you are creating for incredible networking and exchange via your blogs…

A thousand thanks Sahib…

Your loyal subject,

Michael

]]> By: Travel Guy http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-82 Travel Guy Wed, 31 Oct 2007 00:31:11 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-82 Great advice Sherman. At first the hard part is getting the content produced, but then having overcome that part, it rapidly becomes obvious that getting eyeballs is the hard part. Too many folks stay focused on the "content is king" strategy, and forget that it's meaningless if no ones looking. I still have to keep reminding myself it takes 3 parts: content, traffic and conversion. Great advice Sherman. At first the hard part is getting the content produced, but then having overcome that part, it rapidly becomes obvious that getting eyeballs is the hard part.

Too many folks stay focused on the “content is king” strategy, and forget that it’s meaningless if no ones looking.

I still have to keep reminding myself it takes 3 parts: content, traffic and conversion.

]]> By: Dotsie Bregel http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-81 Dotsie Bregel Tue, 30 Oct 2007 13:24:47 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-81 Feel free to call at your convenience. Feel free to call at your convenience.

]]> By: Tamara Nowakowsky Komuniecki http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-83 Tamara Nowakowsky Komuniecki Tue, 30 Oct 2007 06:28:21 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-83 I would suggest a trip to your local Chapters to peruse the magazine aisles with notebook and pen in hand. I am astounded at how many new titles there are all the time. Check the masthead for the right person to pitch to (i.e. health editor if it's health-related, finance if it's money related, etc.) and get their contact information. Get in touch to find out how they prefer to be pitched (i.e. e-mail, fax, etc.) and follow suit. Try to think of different angles to get into magazines that might not suit the topic at first blush i.e. if there's anything travel related, pitch to travel and in-flight mags. If it's about boomer-friendly activities like sailing, pitch to specialty sailing mags. Research clubs and associations for boomers and get in touch. Some of them may invite you to speak in person, some might ask for information for a newsletter. Start a boomer facebook group! I could give a bit more tailored advice if I knew the specific topic of the book, but those are a few. I would suggest a trip to your local Chapters to peruse the magazine aisles with notebook and pen in hand. I am astounded at how many new titles there are all the time.

Check the masthead for the right person to pitch to (i.e. health editor if it’s health-related, finance if it’s money related, etc.) and get their contact information. Get in touch to find out how they prefer to be pitched (i.e. e-mail, fax, etc.) and follow suit.

Try to think of different angles to get into magazines that might not suit the topic at first blush i.e. if there’s anything travel related, pitch to travel and in-flight mags. If it’s about boomer-friendly activities like sailing, pitch to specialty sailing mags.

Research clubs and associations for boomers and get in touch. Some of them may invite you to speak in person, some might ask for information for a newsletter.

Start a boomer facebook group!

I could give a bit more tailored advice if I knew the specific topic of the book, but those are a few.

]]> By: Michael Barrett http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-80 Michael Barrett Mon, 29 Oct 2007 17:09:56 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-80 Thanks Sherman, Dotsie and Beverly, Appreciate the feedback and look forward to talking to all of you. Regards Michael Thanks Sherman, Dotsie and Beverly,

Appreciate the feedback and look forward to talking to all of you.

Regards

Michael

]]> By: Amy Sherman http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-79 Amy Sherman Mon, 29 Oct 2007 16:55:31 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-79 Hey, There are many boomer books out there. I know. I wrote, "Distress-Free Aging: A Boomer's Guide to Creating a Fulfilled and Purposeful Life." It takes a lot of marketing. You have to be out there all the time - on the radio, writing on blogs, connecting with other boomers and reviewers, etc. I'd be happy to share my book with you, if you want to review it. Also, I'm available for teleconferencing. Love to connect with Dotsie, too. Amy Hey,
There are many boomer books out there. I know. I wrote, “Distress-Free Aging: A Boomer’s Guide to Creating a Fulfilled and Purposeful Life.” It takes a lot of marketing. You have to be out there all the time – on the radio, writing on blogs, connecting with other boomers and reviewers, etc. I’d be happy to share my book with you, if you want to review it. Also, I’m available for teleconferencing. Love to connect with Dotsie, too.
Amy

]]> By: Michael Barrett http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-78 Michael Barrett Mon, 29 Oct 2007 16:19:36 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-78 Sherman, Dotsie and Beverly, Thanks so much - looking forward to talking with you and having a blast. Regards Michael Sherman, Dotsie and Beverly,

Thanks so much – looking forward to talking with you and having a blast.

Regards

Michael

]]> By: Dotsie Bregel http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-77 Dotsie Bregel Sun, 28 Oct 2007 17:51:01 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-77 <p>Sounds great. You can reach me at 1-877-bboomer.</p> Sounds great. You can reach me at 1-877-bboomer.

]]> By: Sherman Hu http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-76 Sherman Hu Sun, 28 Oct 2007 16:02:02 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-76 @ Dotsie, thanks so much for sharing your feedback and wow, what a resource you offer at <a href="http://www.nabbw.com" target="_blank" rel="nofollow">NABBW</a> and the <a href="http://www.boomerwomenspeak.com" target="_blank" rel="nofollow">Boomer Women Speak</a> sites ;-) I'll be sure to have him jump back in here to check out the wonderful ladies here who have been offering so much great help! Dotsie, I think it'll be a blast to connect with you over the phone (via audio conferencing) and chat about your organizations, the value you add to your community, and how authors, marketers, and companies can 'get a clue' if they don't, and how to effectively and respectfully engage the members of the Baby Boomer gen! What do you say - shall we? @ Dotsie, thanks so much for sharing your feedback and wow, what a resource you offer at NABBW and the Boomer Women Speak sites ;-) I’ll be sure to have him jump back in here to check out the wonderful ladies here who have been offering so much great help!

Dotsie, I think it’ll be a blast to connect with you over the phone (via audio conferencing) and chat about your organizations, the value you add to your community, and how authors, marketers, and companies can ‘get a clue’ if they don’t, and how to effectively and respectfully engage the members of the Baby Boomer gen! What do you say – shall we?

]]> By: Sherman Hu http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-75 Sherman Hu Sun, 28 Oct 2007 15:52:16 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-75 @ Beverly, thanks for sharing your feedback, and what a gem you are to offer your takeways from the conference with my friend! I'll let him know. Come to think of it, if you're open to it, we could have an audio conference - you and I, even with my friend - and help to give my audience an awareness of the finer points of the Baby Boomer generation and related Boomer marketing strategies? @ Beverly, thanks for sharing your feedback, and what a gem you are to offer your takeways from the conference with my friend! I’ll let him know.

Come to think of it, if you’re open to it, we could have an audio conference – you and I, even with my friend – and help to give my audience an awareness of the finer points of the Baby Boomer generation and related Boomer marketing strategies?

]]> By: Dotsie Bregel http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-74 Dotsie Bregel Sun, 28 Oct 2007 13:13:57 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-74 How about the author joining many other authors at the National Association of Baby Boomer Women? Both sites share the number one ranking on major search engines. Visit us today! Blessings, Dotsie Bregel Founder How about the author joining many other authors at the National Association of Baby Boomer Women?
Both sites share the number one ranking on major search engines. Visit us today!
Blessings, Dotsie Bregel
Founder

]]> By: Michael Barrett http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-73 Michael Barrett Sun, 28 Oct 2007 01:26:43 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-73 <p>Sherman, U de man... Sounds really good to me Beverly will send you an email. Regards and thanks to both of you... Michael</p> Sherman, U de man… Sounds really good to me Beverly will send you an email. Regards and thanks to both of you… Michael

]]> By: Beverly Mahone http://shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/comment-page-1/#comment-72 Beverly Mahone Sat, 27 Oct 2007 17:04:35 +0000 http://www.shermanlive.com/2007/10/27/how-to-market-a-book-about-to-baby-booomers/#comment-72 <p>Hey, I'm one of those bloggers who write about baby boomers because I'm a boomer too! I just attended a bloggers conference about catering to boomers. Tell your friend I'll be happy to share my thoughts with him.</p> Hey, I’m one of those bloggers who write about baby boomers because I’m a boomer too! I just attended a bloggers conference about catering to boomers. Tell your friend I’ll be happy to share my thoughts with him.

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