Comments on: How Facebook Grows My Business and Facebook For Business Tips

By: Chris

Chris — Thu, 05 Jun 2008 05:53:51 +0000

Hey Sherman, I’m a Stomper member and been following your stuff for while

The one area where I’ve had some success on facebook is with their social ads

For my local personal training biz the clicks are pretty low, about 2%-5% the cost of some of my other clicks (adwords-yahoo)… definitely not as targeted though because they’re not active searchers

Thanks for the tips Sherman

By: Sherman Hu

Sherman Hu — Sun, 13 Jan 2008 11:20:02 +0000

@Mitch – thanks for stopping by Mitch – appreciate you taking the time to read it, and for your props! Cheers!

@George – Best to jump right in, and test it out yourself. Hunt for related groups and audiences in Facebook Groups. Then see for yourself who’s ‘having a party’ in that space. Enjoy.

@Marc – You’re welcome! From the outset, it can seem juvenile with all the ‘interesting’ applications available. But peel the layers back and you’ll find SMEs and influencers who use Facebook for social business with apps that make sense and they use it effectively.

Personally, I don’t use all the apps myself. In fact, I ignore and turn down requests/invitations from friends/associates to add/use apps that I don’t see value in.

For example, my network can add videos and fluff without my control using the ‘Super Wall’ application. I’ve deleted this app a long time ago, as it was taking up space, the content was ‘fluff’ and I had no full control on what kind of content gets pushed onto my profile.

When I get requests to add it again, because a friend wants to send me something using this app, I ignore and mercilessly delete the request

There are alot of other app requests that I delete too. Not needed, just a waste of time. Takes up time, my mental bandwidth and some of them can make me look dorky if I used it – so I cut it.

If you’re connected with my Facebook Profile (see link in “Find Sherman” sidebar column on this blog), you’ll see the apps I currently use and feature in my profile that I enjoy using.

Thanks folks, appreciate your feedback!

By: Marc Berry

Marc Berry — Tue, 08 Jan 2008 22:35:31 +0000

Thanks for the article, Sherman. I signed up at facebook over the summer on a tip that it would be great for business, but honestly didn’t “get” it. To put it bluntly: the overwhelming deluge of invitations, and “throw a fish at…” apps had me seriously wondering why I was there in the first place. Your article has helped to point me in the right direction, so perhaps I will hang in there a bit longer, and put some focused effort into it.

Good article, thanks

Marc

By: George Bailey

George Bailey — Thu, 06 Dec 2007 21:01:22 +0000

That makes a lot of sense, but I really wonder what the demographics of the Facebook audience is. Any way to better tell how the Facebook crowd lines up with a given target market? I’m assuming the Facebook crowd are similar to the MySpace crowd (?) Or maybe I’m getting the wrong impression.

By: Mitch Baldwin

Mitch Baldwin — Sat, 01 Dec 2007 07:15:26 +0000

Great article Sherman, Intelligent and very insightful.

By: Sherman Hu

Sherman Hu — Fri, 30 Nov 2007 17:27:00 +0000

Great Karen! Thanks!

By: Karen Riedl

Karen Riedl — Fri, 30 Nov 2007 00:28:13 +0000

Thank you Sherman for this great perspective. I would like to send it to all my fair ground managers and public relations people. Unfortunately I deal in a field in which most of people are not technology aware. Although, some are and they are the ones whose fari and or event will survive and continue to grow. Again, thanks for summing up what opportunities Facebook is good for. I will pass it on.