Re-Purposing Content 2.0

Publishing quality content is one of the core pieces of the puzzle in running your online business. But where do we start? And how do we go about generating quality content? And how do we translate this content to profits for our business?

This article, titled “Re-Purpose Content 2.0” will show you how.

What’s In It For You?

Here are 3 benefits you’ll receive from implementing the strategies revealed in this article:

1. Subject Matter Expertise: You’ll leverage content to build your brand and expertise

2. Visitors & Customers: You’ll attract visitors and customers who like, trust and respect you

3. Conversions: If your prospects and visitors like you, trust you and respect you, this naturally leads to easier conversions. This could mean subscriptions to your newsletter, calling you to retain your services, purchasing your product offerings or whatever you choose to be your intended call-to-actions.

To keep it simple, I’ll share these strategies in only 2 steps:

Generate Content and Leverage Content.

Let’s start with the first step, Generate Content.

Step 1: Generate Content

You can generate content in 1 of 2 ways, or both.

You can O.P.W. which is an acronym for “Other People’s Writing”.

Or you can O.O.W., and acronym for “Our Own Content”.

O.P.W. – Other People’s Writing

Let’s explore O.P.W. (Other People’s Writing).

Why is this important and effective? It’s because you save hundreds of hours having to write it yourself, which translates to productivity in other areas that really matter. Plus, its easier to edit someone’s work, than it is to create from scratch – do you find this to be the case? I do too.

How can you implement O.P.W.?

Here are some examples of OPW. You have options such as:
- Private Label Resale rights ebooks, newsletters, salesletters, audio, video and more
- Public Domain ebooks, articles, journals, audio, video, software and much more, plus
- Engaging the writing services of a VA or a ghostwriter, to write content for your topic

Let’s look at option 2, which is to write your own content.

O.O.W. – Our Own Writing

Let’s explore OOW (Our Own Writing).

Why is this important and effective? Your topics may require context-sensitive data and information that only your in-house team or you know, eg. medical and legal sectors. In addition, writing your own content also provides you with consistency of voice, personality and brand.

How can you implement O.O.W.?

If you have an in-house team, you can assign them to begin outlining a series of content pieces that follow the ideas I’ll share in a moment. The content can be interchanged between text, audio and video formats.

If you require the services of a virtual assistant or ghostwriter, you can seek out
freelance talent at online service marketplace websites like guru.com, elance.com or rentacoder.com.

OK, let’s recap what we’ve learnt so far, before diving into the many varieties of content that you will begin to leverage.

You’ve learnt that there are 2 ways to generate content:

OPW - which is “Other People’s Writing”, and
OOW – which is to write your own content.

Let’s begin with the second step – Leverage Content.

Step 2: Leverage Content

Here’s a long but not exhaustive list of resources you can begin to gather research and to generate ideas of where to locate relevant content for your topic.

RESEARCH

affiliate material
article directories
ask campaigns
autoresponders
blogs
books
case studies
coaching + mentoring
discussion groups
ebooks
expert interviews
ezines
forums
i.m. chats
industry news
info product
mastermind
membership content
mini-courses
news alerts
newsletters
podcast
podcast transcriptions
press releases
private label resale
public domain
reports
research
salesletters
seminars
social media
speech
opt-in pages
transcriptions
teleseminars
tips
tutorials
videos
video podcast
video tutorials
websites
white papers
workbooks
workshops
etc etc etc

How you assemble your research is dependent if you’re going to OPW or OOW your research content to your output formats. Once you decide if you’re going to OPW or OOW, then these next steps fall in place quite easily.

Here are additional words that can also help you trigger ideas for the type of content you can generate:

brainstorm
benefits
facts
history
how to
ideas
problems
questions
quotes
thoughts
tips
topics

Once you gather your research content, you can begin to decide how your content will take shape. Here’s a long but not exhaustive list of content types you can choose to create. Note that it may be similar to the Research list, but the key is that all your research can be developed into interchangeable text, audio and video content.

OUTPUT

advertising
affiliate content
articles
ask campaigns
autoresponders
blogs
books
case studies
coaching + mentoring
discussion groups
ebooks
expert interviews
ezines
forums
industry news
info product
mastermind
membership content
mini-courses
news alerts
newsletters
opt-in pages
podcast
podcast transcriptions
press releases
private label resale
public domain
reports
salesletters
seminars
speech
social media
transcriptions
teleseminars
tips
tutorials
videos
video podcast
video tutorials
websites
white papers
workbooks
workshops
etc etc etc

For starters, print these lists and tack it up on a wall close by your computer. Scan the “RESEARCH” list for ideas, keeping your 1 business topic in mind, with the intention that you want to repurpose your research into a variety of formats listed in “OUTPUT”. Then get started in developing your content.

May I suggest that you consider how you can leverage your content for your blog, the social community websites you participate at, and for video. These are platforms that deliver strong return-on-your-time-investment for a large percentage of topics. Naturally, you want to consider your customers’ buying and research patterns so you can add value wherever they congregate.

Imagine the convenience and ease of looking at this list, and moving forward with confidence in generating an endless supply of content for your business topics.

Imagine publishing and promoting your content, building your subject matter expertise, developing your base of subscribers and customers, and boosting your conversions and profits because you generate quality content easily.

This is a strategy that you can take action on today. Go for it!

Would love your feedback on this article – thanks!