Wendy Y Bailey Interviews Sherman Hu on Wordpress Blogging for Business
January 15, 2009 by Sherman Hu
Filed under Blogging, Featured, Interviews, Video
Wendy Y Bailey of DIY Tech Talk is a colleague and social media buddy on Twitter. She interviewed me about the use of Wordpress for business, and expanded on topics ranging from purpose of a blog for business use, plugins - along with my favorite plugins, themes - along with which 3 I recommend, integration with social media, and how to rank well and be visible on Google with blogs.
In this conversation, I shared edu-taining strategies using video to be visible, outrank your competition, and build your brand and expertise - tune in to this part of the conversation!
As always, I appreciate your feedback and comments on your takeaways, and your thoughts on this video’s content. Cheers!
Show Notes
01:22 AngelaBaden : Great, great show!
01:22 shermanlive-1 : Thanks peeps!
01:22 shermanlive-1 : thanks Angela!
01:24 AngelaBaden : That really helped, I was feeling rather stymied by what wasn’t going on
01:24 shermanlive : good! rock and roll now!
01:26 AngelaBaden : Will do! Will tweet you and andy
01:55 shermanlive : let me un-password my show peeps - sorry
01:56 shermanlive : ok, go ahead and refresh the page - there shouldn’t be a password requirement now
01:56 shermanlive : !moderateon
01:56 shermanlive : !topic DIY Tech Talk: WordPress with Sherman Hu - Interview Host: Wendy Y Bailey
03:00 lisamariemary : Hi Sherman!
03:02 shermanlive : HEY HEY LISA MARIE!!!
03:02 shermanlive : let your peeps know we’re gonna party about … now
03:03 lisamariemary : Will do!
03:03 lisamariemary : Yes
03:03 DaveMarshall : good here
03:03 lisamariemary : Volume just right to me
03:09 shermanlive : wazzup peeps!
03:10 lisamariemary : Hey Tony! Man, I need to visit your forum!
03:11 WendyYBailey : snipurl.com/diy-wp-wendyy
03:11 WendyYBailey : that’s to join the webinar!!
03:12 TonyBlake : Yes you do Lisa… LOL!
03:13 TonyBlake : SHOUT!
03:14 lisamariemary : Eeks - I know, I’ve neglected you
03:15 lisamariemary : eeks, sound gone
03:15 lisamariemary : what happened to the audio? is it just me?
03:16 LifeCoachMary : I love the pictures of food!! Yummo.
03:16 shermanlive : do u hear us now?
03:16 AndreaC : I hear fine
03:16 shermanlive : HEY LIFECOACHMARY!!!
03:16 lisamariemary : No, maybe I need to log in and out…hmm…
03:16 LifeCoachMary : sound isn’t synced to the phone…
03:16 shermanlive : refresh?
03:17 lisamariemary : All better! Ahh!
03:17 LifeCoachMary : do you know what the link is for Wendyy’s snip.url?
03:17 shermanlive : yes there’s a delay
03:17 shermanlive : snipurl.com/diy-wp-wendyy
03:17 AndreaC : No better to make a choice with the audio, either or
03:18 lisamariemary : Audio’s all fixed for me
03:18 AndreaC : lol
03:18 AndreaC : whats “for” dinner?
03:21 LifeCoachMary : Thanks…all this technology is very cool.
03:22 WendyYBailey : I love SEO, especially the All In One SEO Plugin for WordPress!
03:23 WendyYBailey : What questions do you have about SEO and WordPress?
03:24 AndreaC : Besides using the SEO plugin what else do you recommend doing?
03:26 WendyYBailey : What’s a trackback?
03:26 LisaVanAllen : Thanks for asking that WendyY
03:27 lisamariemary : LOL!!!
03:27 LisaVanAllen : I was getting scared
03:27 WendyYBailey : LOL
03:29 AndreaC : would you only do one or the other - comment or trackback?
03:34 LisaVanAllen : When my prospects google “LisaVanAllen” these days, they find pg 1 filled with info on a woman involved in a notorious lawsuit (NOT ME). Any way to knock her off and regain page 1??
03:36 LisaVanAllen : Is that QAlias?
03:36 shermanlive : www.qalias.com/
03:37 WendyYBailey : qalias.com/af/wb01
03:37 LisaVanAllen : Got any contacts for me??
03:37 shermanlive : i’ll send U “TONY”
03:37 lisamariemary : LOL!
03:37 LisaVanAllen : heehee
03:38 lisamariemary : lol
03:38 LisaVanAllen : It was NASTY!
03:38 lisamariemary : Squidoo!
03:39 LisaVanAllen : Not yet… will now!!
03:39 LisaVanAllen : Just getting started with video
03:39 lisamariemary : And use blogspot and youtube, too - they seem to get in the SERPS fairly quickly
03:39 LisaVanAllen : How FUN!!!!
03:39 AndreaC : brilliant!!
03:40 lisamariemary : Oooh, yeah!!! That’d be cool!
03:40 WendyYBailey : You got the right one, baby!!
03:40 lisamariemary : Awesome!
03:40 shermanlive : TubeMogul.com
03:40 LisaVanAllen : That is a fabulous idea!!
03:40 lisamariemary : I love it! And it’d make a cute Squidoo lens!
03:41 LisaVanAllen : THANK YOU!!!
03:41 LisaVanAllen : Yup with R Kelly
03:41 LisaVanAllen : NOT ME!
03:41 LisaVanAllen : Yes… very white!
03:41 lisamariemary : lol
03:41 lisamariemary : lmao!!!
03:42 AndreaC : So when I search Lisa Van Allen next month, hope to see this video
03:42 lisamariemary : No problems with new version? I’m scared to upgrade
03:43 TonyBlake : No probs so far Lisa… upgrade was easy and no probs
03:44 lisamariemary : Groovy!
03:44 TonyBlake : I’ve upgraded all my blogs to 2.7 and have yet to have a prob — and I have like 35 blogs
03:44 lisamariemary : OMG, Tony - wow!
03:44 LisaVanAllen : 35?!?!?!? Where do you find the time?
03:44 WendyYBailey : WOOHOO!
03:45 lisamariemary : Tony is super groovy!
03:45 LisaVanAllen : Tony - can we be friends?
03:45 AndreaC : www.ablakeforum.com
03:45 TonyBlake :
03:45 TonyBlake : @tonyblakelive
03:46 WendyYBailey : What plug-ins do you suggest?
03:47 TonyBlake : I love sharethis… makes life so easy
03:47 WendyYBailey : plug-ins: sharethis
03:47 WendyYBailey : plug-ins: twittertools
03:49 WendyYBailey : post a digest of your tweets on your blog
03:49 WendyYBailey : kewlio!
03:49 LisaVanAllen : Loving this!
03:49 WendyYBailey : Me too, Lisa!
03:49 SelfMadeCelo : Another great plugin is “Lifestream” reads RSS feeds from a ton of different social sites (Digg, FaceBook, Twitter, Flickr, etc) and posts it on one page
03:49 LifeCoachMary : Where do we find that twitter to blog tool? Very cool!
03:49 shermanlive : “Share This”
03:49 WendyYBailey : plug-ins: podpress
03:50 shermanlive : “Twitter Tools
03:50 TonyBlake : lifestream is another cool plugin — it posts your twitter or a twitter digest directly to your blog as a post
03:50 shermanlive : “Podpress” MightySeek.com
03:50 SelfMadeCelo : @Tony, great minds think alike eh? lol
03:51 TonyBlake : LOL!… didn’t see your comment
03:51 shermanlive : WishlistPlugin.com
03:51 SelfMadeCelo : I’m actually setting up Lifestream right now =)
03:55 WendyYBailey : snipurl.com/diy-wp-wendyy
03:55 LifeCoachMary : Are plugins easy to install, or is it best to delegate to VA?
03:56 LisaVanAllen : Give me a call Wendy!
03:57 LisaVanAllen : Answer Mary’s question about whether we should hire a VA for our plugins??
03:57 WendyYBailey : Plug-ins are easy but do delegate to a VA so you can focus on doing what you truly love — coaching!
03:58 LifeCoachMary : Thank you!! Now I know how my peeps feel not understanding all this language. Thanks for doing this!
03:58 WendyYBailey : You’re quite welcome!
04:02 WendyYBailey : tutorialu.com
04:03 WendyYBailey : wordpresstutorials.com
04:03 WendyYBailey : diytechtalk.com
04:03 WendyYBailey : GENIUS!!
04:04 WendyYBailey : You might also have a web dev/project manager to handle that stuff too.
04:04 LifeCoachMary : You make it sound not so scary…but I’ll probably still delegate.
04:05 shermanlive : lol - good for you!
04:05 LifeCoachMary : If we’re a newbie with plugins, what’s the one or two we should add first?
04:05 WendyYBailey : elance.com
04:05 shermanlive : odesk.com
04:05 WendyYBailey : guru.com
04:05 WendyYBailey : odefk.com
04:05 WendyYBailey : lol odesk.com
04:06 WendyYBailey : Do you know joselin mane?
04:06 LisaVanAllen : Joselin Mane is awesome!
04:06 LisaVanAllen : So, so helpful!
04:07 WendyYBailey : groupcoachingmastery.com is a Semiologic pro/WP blog.
04:09 WendyYBailey : That’s way kewl!
RSS Technology Training: Syndication Concepts for Business
January 8, 2009 by Sherman Hu
Filed under Blogging, Social Media
You may be familiar with blogging and its benefits. But are you familiar with the power of RSS mashup technology as a marketing tool for your online start-up or established online businesses? Would you want to discover a technology that is so understated but so powerful that even Google involves it in one of their company acquisitions?
This blog entry is addresssed to established web marketers, entrepreneurs, or virtual start-ups. I’ll be sharing with you a document to create a greater awareness of the advantages of leveraging innovative RSS technologies for higher visibility on the Internet and the traffic that results from such visibility.
As an evangelist and trainer for blogging and other social media, I’m very familiar with the strengths of blogging and RSS. But when my friend and colleague, David Ridge speaks about RSS Mashup Technology (that gives him speedy but stable search results and revenue from Google), I drop everything and listen intently.
David Ridge is the founder and CEO of Fwicki.com, an RSS mashup platform and one of the most powerful and innovative RSS applications on the internet today. If you have no clue about Fwicki, let me give you some context to the rare air around Fwicki.
Are you familiar with Feedburner? Yes, the leading provider of media distribution and audience engagement services for blogs and RSS feeds. And the largest feed and blog advertising network, with members like Wall Street Journal Online, Wired News, Ziff Davis, and more. Yes, that Feedburner that Google owns.
Located within the FeedBurner application is a list of integrated components from carefully selected, related RSS applications and services. The services offered within the FeedBurner user area are a “who’s who” of the top 25 RSS applications in the world such as Google Reader, My Yahoo!, Newsgator, and Pageflakes. Fwicki is one of these 25 applications. Google (Feedburner) digs Fwicki, do you?
I pray you’ll allocate mind-space to Fwicki. David Ridge is a mover and shaker (but a very private guy), and he’s granted me exclusive permission to share a RSS Training document with you that will make a difference to your business if you take advantage of it. And more importantly to me, David’s shown strength of character and integrity over the years that I’ve known him, so I trust him.
This document, “RSS Technology Training: Syndication Concepts for Business“, will help you understand the role of RSS technology and advanced syndication concepts for entrepreneurs and online businesses.
Here’s the table of contents in this document:
1. RSS Associates
2. Introduction
3. The Advantages of RSS
4. RSS & Business – The Perfect Merger
5. Planning The Syndicated Data Stream
6. Leveraging RSS For Placement In The SERPs
7. Innovative RSS Applications
8. Applying Mashup Application Technologies
9. Viral Syndication Concepts
10. Social Syndication Concepts
11. Custom, Dynamic, Social Data Portals
12. The Advantages of Rich Media Feeds
13. Monetizing The Data Stream
14. Adequate Support, Coaching and Training
David gave me express permission to share this document with my audience - you - to shed light on the power of RSS for business.
Here’s your next steps:
Step 01. Download and read “RSS Technology Training: Syndication Concepts for Business”
Step 02. Holla at David Ridge at http://www.fwicki.net/support . Give him thanks & props for this free document
Step 03. Use http://www.fwicki.net/support to ask him questions about what you read, or how his mashup technology will make a difference to your online business and web marketing. David’s also available for private RSS consulting to those who qualify. “Only” my “posse” has been offered the opportunity to engage his time for consulting, so let him know Sherman sent you, ok?
Will Newman, AWAI Interviews Sherman Hu
December 4, 2008 by Sherman Hu
Filed under Blogging, Interviews, Podcasting, Social Media, Video
Will Newman, Managing Editor of “Copywriting Insider” (AWAI) interviewed me this morning. Frankly, this ranks as one of my all time favorite interview sessions. I believe alot had to do with how much of a pro Will is with his pre-interview research. He had invested hours of research into my previous blog entries, podcasts and videos before conducting his interview with intelligent questions that inspired lengthy, in-depth answers from me. Almost felt like an “Inside The Actors Studio” session
HIs audience are copywriting students, novice professional writers and folks who are generally tech-unsavvy. The questions Will asked of me really opened up answers targeting mindset and practices with respects to blogging, podcasting, video and social media / networking.
I’m confident you’ll receive tremendous value from this interview. It would really thrill me to receive your feedback, thoughts and comments on this interview and your takeaways that you’ll take action on.
(sidenote: To prevent audio feedback with Will, this interview seems 1-sided with me talking. As much as I could, I rephrased Will’s question/s before my answers. Just a heads up.)
Nancy Marmolejo Reveals Twitter 101
May 19, 2008 by Sherman Hu
Filed under Blogging, Video
Nancy Marmolejo, of VivaVisibility.com and Twitter buddy "NancyMarmolejo" shares with her audience about Twitter, what it is and how to learn the ropes by modeling influencers who use it effectively. Thanks Nancy, U ROCK!
Check it, and appreciate your feedback.
Ensure Wordpress Folders and Files Are Uploaded To Host Account
May 19, 2008 by Sherman Hu
Filed under Blogging, Video
Question from a WordpressTutorials.com Member: How do I ensure that all my folders and files are on the server after I upload it? What do I do if not all of them are uploaded?
This short video shows you how.
Sidebar: This is an experiment in creating, recording, saving and embedding video from Ustream.tv into my blog. If this works well, it cuts out a few steps and saves time
As always, I appreciate your feedback and comments.
How To Activate a New Wordpress Blog Theme
May 19, 2008 by Sherman Hu
Filed under Blogging, Video
Question from a WordpressTutorials.com Member: How do you activate a new Wordpress blog theme after you upload the theme folder to your host account?
Here’s a short video that explains how.
Sidebar: This is an experiment in creating, recording, saving and embedding video from Ustream.tv into my blog. If this works well, it cuts out a few steps and saves time
As always, I appreciate your feedback and comments.
Will This "Star Wars: The Last Of The Jedi" Video Have The Force?
May 19, 2008 by Sherman Hu
Filed under Blogging, Social Media
Cynthia Kasper is a Facebook friend. Here she is with her son and you can tell they have a great relationhip, and that he’s a joker
She shared with me that he is participating in a contest organized by StoryTubes for their 2008 National Contest which rewards winning contestants with $500 prize money for books, and their sponsoring organization (school, library or designated organization for home-schooled youth) will also receive $1,000 in books. I like this contest already

In addition, she enquired if I would share methods to get this message to the masses to vote for her 12 year old son’s video - and fast.
As a homeschooled student, he created his own book report video and entered it in the "Heroes/Heroines Category" with a video titled: Star Wars: The Last Of The Jedi: Death On Naboo (his video is located in the 2nd last row of videos).
The good news is he was chosen as a finalist and the voting begins tomorrow, May 19th.
Cynthia shared her discovery that previous winners have mobilized large social networks to get in excess of 15,000 votes. WOW!
Feeling especially generous and wanting to encourage her son’s efforts, I detailed my "off the top of my head" game plan for her to deploy right away. After you read my game plan below, I would appreciate your feedback, and especially a strategy or two to help Cynthia and her son get quick exposure and votes. And I’m confident Cynthia would be very grateful for your vote also
So here’s the game plan I shared with Cynthia:
Real Business Benefits to Using Wordpress and Video
May 9, 2008 by Sherman Hu
Filed under Blogging, Events, Video
David Kyte cornered me at the last StomperNet Live event, and requested I share with his audience about the real benefits of using Wordpress and Video. Watch this video as I share how a lawyer friend boosted his bottom line by an additional 6 figures in client billings. Appreciate your feedback as always
How To Add A Writer To Your Blog
May 9, 2008 by Sherman Hu
Filed under Blogging
After you’ve accomplished the task of hiring or outsourcing an assistant or writer to contribute to your blog, how do you afford access to this new team member without giving him/her the "keys to your kingdom"? And how do you ensure that this new writer has all the capabilities to make their job easy to publish new content but control their access to certain parts of your blog?
This 3 step tutorial will show you step by step how to achieve a win-win situation with Role Management using a Wordpress blog and the Semiologic Pro theme. The Semiologic Pro theme includes the Role Manager plugin. If you don’t have either, simply visit the Role Manager plugin site by Thomas S. and upload it to your blog’s plugin folder on your host account.
First, login to your blog’s Dashboard. Now you can follow along with the tutorial below.
Step 1: Activate your "Role Manager" plugin

Click the "Plugins" tab to view your plugins. Scroll down to "Role Manager" and click the "Activate" link.
View Your Roles Options Page

Click [Users] tab > [Roles] sub-tab
Step 2: Modify Role Capabilities

On this page, you’ll see a selection of "Roles" and "Capabilities" that have been checked and unchecked. Whether your assistant is going to be designated "Author" or "Contributor", you’ll have total control over what they can or can’t do by modifying the Role’s Capabilities you’re going to assign them.
When you’re satisifed with the capabilities you’re sharing with your new writer, let’s move on to adding them as a new user.
Visit "Authors & Users" Tab

Time to add your assistant as a new user on your blog.
Click [Users] tab > [Authors & Users] sub-tab.
Step 3: Add Your Assistant As A New User

Simply fill out all the fields, including his/her role, click "Add User" button and he/she will receive an email with the details on how to login.
In closing, this 3 step tutorial has revealed to you how to give access to your new team member to publish new content while providing you control of their restricted access to your blog.
If you do try this, I welcome your feedback and comments.
How To Use Twitter For Business Connections & Results
April 16, 2008 by Sherman Hu
Filed under Blogging, Interviews, Social Media, Video
Alejandro Reyes (SuccessFool.com) interviewed me about Twitter - a social networking, microblogging web-based service utilising instant messaging, SMS or a web interface to stay connected in real time. You can communicate and stay connected through the exchange of short status messages of less than 140 characters.
We discuss who should use it, why to use it, how to use it and more. During the interview, I littered a host of tips and resources to use Twitter effectively, eg. connecting it to Facebook, your blog and the many applications that work with Twitter. Keep an eye out for those.
Check this video out and I appreciate your feedback and comments.
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Sherman Hu simplifies and demystifies new media for businesses, organizations and individuals to build relationships & generate profit through adding value.
