You may be familiar with blogging and its benefits. But are you familiar with the power of RSS mashup technology as a marketing tool for your online start-up or established online businesses? Would you want to discover a technology that is so understated but so powerful that even Google involves it in one of their company acquisitions?

This blog entry is addresssed to established web marketers, entrepreneurs, or virtual start-ups. I’ll be sharing with you a document to create a greater awareness of the advantages of leveraging innovative RSS technologies for higher visibility on the Internet and the traffic that results from such visibility.

As an evangelist and trainer for blogging and other social media, I’m very familiar with the strengths of blogging and RSS. But when my friend and colleague, David Ridge speaks about RSS Mashup Technology (that gives him speedy but stable search results and revenue from Google), I drop everything and listen intently.

David Ridge is the founder and CEO of Fwicki.com, an RSS mashup platform and one of the most powerful and innovative RSS applications on the internet today. If you have no clue about Fwicki, let me give you some context to the rare air around Fwicki.

Are you familiar with Feedburner? Yes, the leading provider of media distribution and audience engagement services for blogs and RSS feeds. And the largest feed and blog advertising network, with members like Wall Street Journal Online, Wired News, Ziff Davis, and more. Yes, that Feedburner that Google owns.

Located within the FeedBurner application is a list of integrated components from carefully selected, related RSS applications and services. The services offered within the FeedBurner user area are a “who’s who” of the top 25 RSS applications in the world such as Google Reader, My Yahoo!, Newsgator, and Pageflakes. Fwicki is one of these 25 applications. Google (Feedburner) digs Fwicki, do you?

I pray you’ll allocate mind-space to Fwicki. David Ridge is a mover and shaker (but a very private guy), and he’s granted me exclusive permission to share a RSS Training document with you that will make a difference to your business if you take advantage of it. And more importantly to me, David’s shown strength of character and integrity over the years that I’ve known him, so I trust him.

This document, “RSS Technology Training: Syndication Concepts for Business“, will help you understand the role of RSS technology and advanced syndication concepts for entrepreneurs and online businesses.

Here’s the table of contents in this document:

1. RSS Associates

2. Introduction

3. The Advantages of RSS

4. RSS & Business – The Perfect Merger

5. Planning The Syndicated Data Stream

6. Leveraging RSS For Placement In The SERPs

7. Innovative RSS Applications

8. Applying Mashup Application Technologies

9. Viral Syndication Concepts

10. Social Syndication Concepts

11. Custom, Dynamic, Social Data Portals

12. The Advantages of Rich Media Feeds

13. Monetizing The Data Stream

14. Adequate Support, Coaching and Training

David gave me express permission to share this document with my audience – you – to shed light on the power of RSS for business.

Here’s your next steps:

Step 01. Download and read “RSS Technology Training: Syndication Concepts for Business”

Step 02. Holla at David Ridge at http://www.fwicki.net/support . Give him thanks & props for this free document

Step 03.  Use http://www.fwicki.net/support to ask him questions about what you read, or how his mashup technology will make a difference to your online business and web marketing. David’s also available for private RSS consulting to those who qualify. “Only” my “posse” has been offered the opportunity to engage his time for consulting, so let him know Sherman sent you, ok?